Obviously AI enables every business user at your organization to become a data scientist and run multiple predictions experiments in real time. present this case study, which is the first in a series of articles. To previously attempt to predict default rates, Crest’s two-person data scientist team used information provided by the customer and additional data, like rent and utility payment histories gathered from a credit or background checks, as inputs for their built-in-house machine learning models. Join 1500+ businesses using Obviously AI to transform your business by running Machine Learning predictions. This downtime stemmed from an unexplained viscosity in one product in the production line. Case study Experian Predictive Workforce Analytics C-00050 PWA CS Experian 2019. Where Predictive Analytics Is Having the Biggest Impact demonstrates how the different types of live data sources are contributing to the existing Predictive Analytics setups in auto, aircraft, banking, oil, and energy industries. The customer service representatives in the bank can then use the RapidMiner dashboard to see the lifetime value for all their customers and prioritize the customers with longer lifetime value. No programming experience needed! Help direct the bank’s cost and effort towards customers that that might continue working with the bank in the future, and reduce time on customers with low lifetime value. Results at a glance: Data modeling revealed a probable cost increase valued at US $300,000 at company’s top supplier; Risk identified in key market (London), representing more than US $1.5 million spend; There’s no better example of applied predictive analytics in banking than Pega’s business process management (BPM) and customer relationship management (CRM) solutions for the financial services sector. No further details on measurable results for this collaboration were available at the time of writing. Here are seven: As of now, numerous companies claim to assist financial industry professionals in aspects of their roles from portfolio management to trades. Allowing banks to gain market share, deepen relationships, and compete for and win the best business, while efficiently complying with regulations and fighting financial crime. Using Big Data to Personalize In-Store Experience. The 400+ employee company claims to offer predictive analytics services in the FinTech space through its Automated Machine Learning platform. Six Popular Predictive Analytics Use Cases 1. AI and Advanced Analytics Case Studies. According to the company, over 95 percent of cases investigated were not found to be fraud. Predictive modeling to control travel spend. Teradata claims that they can build and develop enterprise level solutions where the raw data like customer information is collected, cleaned, analyzed and presented using machine learning algorithms. The company claims to be using AI for predictive analytics in areas like pricing optimization, predicting customer lifetime value and fraud detection. Obviously AI can predict which prospects are likely to become the most profitable clients allowing banks to prioritize leads and referrals. The bank’s existing systems had similar user interaction process as mentioned for the Teradata project but with much lower rates of successful fraud identification. The growing importance of analytics in banking cannot be underestimated. After a five month setup and integration period Teradata claims that their deep learning model was able to perform significantly better than Danske’s existing rules-based engine and machine learning model in terms of reducing false positives in the anomalies detected. The real-time disease signs monitoring allowed for early sepsis instances identification, which resulted in mortality reduction. Predictive analytics can also help to identify the most effective combination of product versions, marketing material, communication channels and timing that should be used to target a given consumer. Predictive analytics – case study. DataRobot claims that their platform can also clean and parse the raw data although users can also use third party data cleaning tools like Trifecta (see video below). In fact, according to our AI Opportunity Landscape research in banking, approximately 39% of the AI vendors in the banking industry offer solutions that involve NLP. Or we can say that it helps the bank to predict a problem that might appear in the near future and take suitable actions. Exhibit 4 – Example of areas where predictive analytics can be used in wholesale banking Seven areas where predictive analytics works wonders While the use of predictive analytics has been limited in wholesale banking, its potential to deliver value across the entire spectrum of wholesale banking sub-functions is immense. This is our second Case Study, one of a small bunch that Xpanse AI team will share in this blog about applications of Predictive Analytics in Marketing. With this process: When a user logs into the data system, they can upload or integrate data to be organized by the platform. For further organization purposes, and to identify where there may be missing data, each column, such as one showing age or gender, has a small proportion scale at the top to give a user an idea of how many missing values were found in that column. Big Data in Banking Case Study … Leading bank uses Predictive Analytics to lower costs and generate higher returns on marketing campaigns. Their use-case on predicting customer lifetime value states that banks might use their platform to: A bank might integrate the RapidMiner analytics platform alongside their existing enterprise sales systems (like CRMs). Identify the ‘profiles’ for ideal long-term customers which can then be used to predict if a new customer might fall under this category. This is done by identifying unfamiliar spending patterns of the user, predicting unusual activities of the user, etc. We strive to ensure that both you and your clients, win. A user can also search and look at specific data associated with someone applying for a loan and his or her loan application to determine if they should get approved. Predictive Analytics in Marketing – Case Study 1: Lead Generation for SaaS and Leaks from the Future This is the first Case Study, one of many that Xpanse AI team will share in this blog about applications of Predictive Analytics in Marketing. As an outcome of this project, Dataiku says BGL BNP Paribas might have gained the ability to test (within two to three weeks) new AI use-cases by leveraging their data. DataRobot is a Boston-based startup founded in 2012. For individuals, it’s even more dangerous because they are at a risk of losing their identity in the first place. Some of DataRobots clients include healthcare software company Evariant, and DonorBureau, a startup in the nonprofit space. When they log on to the site, they can click the paths field and get a drop down menu with various data set labels or banking topics. Each of the four phases is executed through the performance of specific tasks, which in turn produce defined outputs and ultimately lead to improved predictive analytics capabilities. Big Data in Finance – Current Applications and Trends, Predictive Analytics in Healthcare – Current Applications and Trends, Predictive Analytics – 5 Examples of Industry Applications, Natural Language Processing Applications in Finance – 3 Current Applications, Machine Learning for Finance in the United Kingdom – Current Applications. Your submission has been received! Customer acquisition & retention. RapidMiner claims to have worked with companies like Austria’s mobile phone service provider, Mo-bilkom Austria and PayPal. states that banks might use their platform to: Predict the lifetime value of a customer based on their historical transaction data. The case study notes that this first involved data scientists at Teradata working with employees of Danske for gathering and cleaning any existing data like customer transactions and location and establishing a ‘data pipeline’ for both existing and emerging datasets which would ensure access to the ‘right kind’ of data for the AI platform. Predictive analytics helps the banks to predict something about the future. The companies in this report all claim to help financial institutions with at least one of the following: The healthcare domain seems ripe for disruption by way of artificial intelligence in the form of predictive analytics. previously earned a Master of Arts in Statistics and a Dual Masters of Arts in Economics and Statistics from the University of Missouri-Columbia. Today, customers interact with banks and financial institutions across several different channels which has lead to an explosion in customer data being collected by these organizations. When working with Crest Financial, a “No Credit Needed” lease to own company offering microloans up to $5,000 with immediate approval, DataRobot said they used predictive analytics to predict credit default rates in more detail. Below is a 4-minute demonstration video from Dataiku showing how businesses can view, edit, monitor and gain insights from raw data on the predictive analytics platform: In a 2017 case-study, Dataiku claims to have worked with BGL BNP Paribas (based in Luxembourg) in developing an upgrade for the bank’s existing fraud detection system: According to Dataiku, BGL BNP Paribas’ former machine learning model for fraud detection was limited by lack of access to data projects and data science resources (curated data and data science engineers who can organize the bank’s data to collect data proactively across teams). Predictive analytics would require ensuring that company-wide data policies are aligned towards making the data easily accessible, as well as establishing a pipeline to continue a streamlined data collection process as seen with the Dataiku use case. 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